[network] in the face of difficult to reach China sanitary ware market, in order to cater to consumers increasingly diversified demand, now in all walks of life with the ability to seek new "prescription", diversified development became the most often and most practical mode. For sanitary enterprises, diversified development requires not a single product, so companies need to have higher ability of product design and new product R & D capability, long in the "diversity" of this journey, sanitary enterprises still need to work hard.
Consumer demand is changing in variable selection
According to the survey of sanitary network reporter visited Changsha major home stores found that many consumers buy sanitary products, price is no longer the main consideration, more rational consumer awareness of the consumers, although it will focus on price, will focus on promotional activities, but not only because the price "attractive" and the choice of sanitary ware brand, now consider more is the product quality and practicality.
In recent years, the sanitary ware market more and more brutal competition has become an indisputable fact. For this, a lot of sanitary enterprises are aware of "cold" of the invasion, to find a new way to become the focus of the work of the sanitary enterprises. Reviewing the development of sanitary ware industry, a few years ago, consumers may pay more attention to the bathroom, but in recent years, with the strengthening of sanitary ware brand marketing and advertising efforts, the price system to further transparency and enhanced awareness of owners decoration, consumers in the home decoration consumption favor is a bathroom products.
To meet the different needs of diversified development
With the mature consumer consumption patterns, the grasp of the market capacity is growing, consumers are increasingly rational. Consumer attitudes toward the bathroom specials and promotions to become more cautious, often on the basis of their consumption ability to choose the better quality of the products. The degree of consumer awareness increased, such as the design fees charged, the majority of consumers are recognized or accepted, consumers are more willing to pursue design changes of life. The choice of sanitary ware brand, consumers clearer, or more targeted. In this case, price is no longer the determinants of consumer, but rather whether the bathroom brands offer to meet consumer demand for all aspects of design, construction and consumer psychology.
To make a long story short, the price is Heartbeat, eye-catching promotional activities are not able to attract the attention of consumers, diversified development, meet the needs of different levels, the needs of different groups of people will eventually be sanitary enterprises need to face the challenge of the future, is also the focus of enterprise development in the bathroom.