[network] China sanitary ware bathroom changing consumption patterns, market share is the key. At present, the background of increasingly competitive sanitary industry, excess capacity, corporate restructuring has been plagued by enterprises. However, in the face of the increasing new consumer demand, to meet new areas of consumption has become a major task of sanitary enterprises.
Highlight the younger consumer groups.
In 2013, household consumers in the age distribution, the proportion of consumers of 25-35 years old was 64%, showed a young age structure of household consumption group. With 80, 90 and gradually become the backbone of society, personalized consumer demand in the younger generation has become an important weight of many home business marketing. Especially in recent years, 80 90 graduate housing, decoration, the growing demand for bathroom, in the face of the new consumer just need to continue to emerge, bathroom if enterprises can create conforms to the demand of bathroom products, will be able to achieve great victory in the new round of competition.
In China, with 80, 90 young people as the main body is the main force in the workplace, this group has a certain economic capacity crowd has become the main consumption, therefore, the existing products have been unable to meet them, a new generation of emerging consumer groups to bring a new trend for product customization, hot young design.
Bring forth the new through the old product design sanitary enterprises
The new consumer demand has diversified trend, is bound to break the original single style. The industry generally believe that the design of bathroom product homogeneity serious, if an enterprise to launch a certain style and other enterprises will also be launched. However, the consumer market has a personalized. It is now the home life style, simple style is no longer meet the needs of the market, consumers will choose the style of products according to their own way of life.
Traditional Chinese and Western fashion Mashup, modern and retro elements reset, series of mix and jump decoration, diversified aesthetic differences appear in the home consumption, forcing enterprises to make timely adjustments, in order to solve the whole home solutions to meet the individual needs of the market.
Therefore, if the enterprise can grasp the bathroom this consumer trend, in the future development, product design to bring forth the new through the old, talent showing itself in the fierce competition in the market in the bathroom.