[] with the network Chinese sanitary ware market increasingly saturated, sanitary enterprises want to go a step is very difficult, the rise of new industry cycle is becoming shorter and shorter, the business model and marketing means are likely to be transient replication. So, to keep the core advantage, so that enterprises in the fixed marketing pattern of success "breakthrough", become the enterprise to achieve the goal of sanitary ware.
New products added value increased competition.
The market competition is more and more intense, each industry is very easy to fall into the product homogeneity competition, find the difference becomes more and more difficult. The same kind of product if starting from the function, although there is a chance, but still difficult. Because in the eyes of consumers, the same kind of product function is roughly the same, although different manufacturers can say all sorts of. However, if the product itself to think out, everyone has different levels of psychological needs. With respect to those psychological pleasure and satisfaction, consumer demand for the functions and needs of the most primitive.
Consumer products are the ultimate goal of a higher level, if caught the psychological needs, additional value can be assigned to a product more. Consumers through the psychological dependence of emotion is very difficult to value, so that enterprises can avoid the function of war, price war. Therefore, the creation of new products is an important strategy to win the value of enterprise marketing breakthrough.
Meet the diversified consumer demand to expand the enterprise development space.
When the existing products in the field is difficult to have a breakthrough, we can choose the diversification demand of vision in a specific consumer groups, by grafting strategy can make the product more market space. Only in this way can make the breakthrough to become more marketing power, "breakout" by making, marketing is still great room for imagination.
Sanitary enterprises to obtain high profits, must be added value under the time, because the added value will allow consumers to re valuation. In product development, with some new extension value, value added, can play an unexpected effect, and it can make the enterprise from the fierce competition in the market, so as to find a new.
Therefore, bathroom enterprise wants to be in a leading position in the industry, innovation is always the first one, because only innovation, in order to create a new value, in order to get a space for one person in the increasingly fierce competition in the.